EU Market Entry: Mpɔtam Hɔ Nhwehwɛmu Nhoma

Atwerɛ

June 15, 2002

Ɔkwan a wɔtaa fa so yɛ EU ne sɛ wobedi kan akyerɛ biribiara ase akɔ Borɔfo kasa mu na wɔahyɛ mpɔtam hɔ gua no ma akyiri yi, bere a wɔatɔn ade no awie no. Ɔhaw no ne sɛ afei ɛsɛ sɛ wɔsan yɛ adwuma a edi kan no mu kyɛfa bi.

Di kan kyerɛ ase, Adapt Later Ne Ɔkwan a Ne Bo Yɛ Den

Ɔkwan a wɔtaa fa so yɛ EU ne sɛ wobedi kan akyerɛ biribiara ase akɔ Borɔfo kasa mu na wɔahyɛ gua biara mpɔtam hɔ tebea ma bere a wɔatɔn ade no pɛn no. Ɔhaw a ɛwɔ saa nhyehyɛe no mu ne sɛ ɛsɛ sɛ wɔsan yɛ adwuma a wɔadi kan ayɛ no fã bi. Kasa a wɔaka abom no nya re-ordered by market, fael formats nya san kyekye ma mmara, na reflowing interface bi betumi atwe design no ka ho. Sɛ wɔsɛe sika a edi kan no koraa, nanso ɛbɛn.

Nhyehyɛe a ntease wom kɛse ne sɛ wobesiesie gua so nneɛma a ɛho hia ne kasa a wɔde ka bom ansa na woakyerɛw biribiara. Guadi bɛn na edi kan, kasa bɛn, sɛ ebia ɛsono nneɛma a wɔyɛ no wɔ gua so — ɛsɛ sɛ wobua saa nsɛmmisa no wɔ nhyiam a wɔde fi ase no mu, na ɛnyɛ sɛ wɔde patch ahyɛ mu wɔ nneɛma a edi kan a wɔde mena no akyi.

Adwene a ɛwɔ nhwehwɛmu kratasin yi mu ne sɛ wɔbɛhyɛ saa nsɛmmisa no ma wɔakɔ anim. Sɛ wobɛnantew so ade biara a, ne bo yɛ mmerɛw koraa sen sɛ wobɛsan ayɛ adwuma bio.

Hyehyɛ Kasa sɛnea Guadi Te, Ɛnyɛ Ɔman biara

Kasa mu nsonsonoe wɔ aman a wɔka EU ho no mu trɛw, na kasa ahorow a mfaso wɔ so no taa sua sen sɛnea wɔhwɛ kwan — nanso nea wɔaka abom no gyina adetɔfo dodow so. Wɔ mfiridwuma mu nnwinnade a adetɔfo a wɔaboaboa wɔn ano wɔ Germany, Austria ne Switzerland ho no, German kasa ho hia bɛboro kasa nketewa du. Wɔ nneɛma a wɔde di dwuma a ɛhyɛn Europa kesee fam fam no, Spain ne Franse ne Italy a wɔaka abom no yɛ soronko bio. Fa gua ahorow to hɔ denam adetɔfo dodow ne mmara mu asiane so, afei fa kasa abien ne kasa ahorow no si hɔ.

Mfomso biako a wɔtaa di wɔ ha ne sɛ wobebu Europa sɛ gua biako na wɔde Engiresi kasa akata so. Wɔ B2B wiase no afã horow a ɛyɛ adwuma, nanso sɛ mpɔtam hɔ adetɔn ho nsɛm, warranty ne adetɔfo mmoa ka ho ara pɛ a, mpɔtam hɔ kasa no bɛn ahyɛde. Adetɔfo biara nnye warranty krataa a wontumi nkenkan esiane sɛ ade no ye nti.

Ranking wɔ mfaso foforo: sɛ sikasɛm nhyehyɛe no yɛ den a, wunim tier a ɛsɛ sɛ wotwa. Akuw a wɔwɔ gua so nneɛma a ɛho hia pefee no ntaa nsɛe sika wɔ mpɔtam hɔ nneɛma a wɔde di dwuma ho.

Ɛsɛ sɛ CE ne UKCA Nwoma Wɔ Guadi Biara Kasa mu

Ɛsɛ sɛ wɔde mfiridwuma ho fael, mpaemuka a ɛkyerɛ sɛ ɛne ne ho hyia ne akwankyerɛ a wɔde bedi dwuma ma wɔ gua biara kasa a wɔhwehwɛ mu, a pɛpɛɛpɛyɛ ne mfitiase de no yɛ pɛ. Eyi nyɛ afotu, ɛyɛ tebea a ɛma wonya gua. Mfiri abien wɔ ha. Biako ne sɛ yɛbɛfa no sɛ Engiresi kasa bi dɔɔso, bere a gua ahorow bi hwehwɛ ɔman kasa no pefee no. Ɔfoforo no yɛ akwankyerɛ a wɔakyerɛw wɔ Borɔfo kasa mu nanso wɔankyerɛ ase yiye, a ɛte sɛ nea wɔmfa mma koraa.

Akwankyerɛ a wɔde bedi dwuma no hia ahwɛyiye titiriw, efisɛ ɛno na wɔhwehwɛ mu sen biara na wɔkenkan no kɛse. Ahobanbɔ kɔkɔbɔ, adwumayɛ anammɔn ne nsiesie ntamgyinafo — nya nɔma biako a ɛnteɛ na ɛyɛ asɛm a esii. Ɛsɛ sɛ eyinom kɔ nsɛm asekyerɛfo a wɔn ho akokwaw nkyɛn a wɔahyɛ bere a wɔde bɛsan ahwɛ mu ho nhyehyɛe; ɛka a wɔbɔ wɔ nhwehwɛmu kuw yi ho no dɔɔso sen nea wɔbɔ wɔ aguadi mfonini ho, na ɛno yɛ ade a ɛfata.

Sɛ adeɛ no nso hyɛn UK gua so a, UKCA ahwehwɛdeɛ no hia sɛ wɔdi ho adanseɛ a ɛyɛ soronko; nsusuw sɛ wɔne CE.

Mmara kwan so Nsɛm a Wɔakyerɛw ne Nneɛma a Wɔtɔn Akyi no Yɛ Adesuakuw a Ɛsono

Adetɔn ho nsɛm, warranty ne sanba ho nhyehyɛe wɔ mmara kwan so tumi, na asiane dodow a ɛwɔ localizing no mu no nni adesuakuw koro no ara mu ne mfiridwuma ho nkrataa. Ɔkasamu a wɔakyerɛ ase wɔ ɔkwan a ɛnteɛ so betumi asesa hokwan ne asɛyɛde ahorow tẽẽ. Ɛsɛ sɛ nnipa a wɔwɔ mmara mu nhwehwɛmu tumi na wodi saa nsɛm yi ho dwuma — sɛnea ɛbɛyɛ yiye no, kasa ho nimdeɛ ne mpɔtam hɔ adetɔfo ahobammɔ mmara ho nimdeɛ a wɔaka abom.

Mpɛn pii no, wogyaw nneɛma a wɔtɔn akyi no ma ɛtra hɔ kyɛ, nanso ɛyɛ nea wɔtaa de di dwuma mpɛn pii sen ne nyinaa. Nimdeɛ nnyinasoɔ, agent scripts ne FAQs sesa ntɛmntɛm koraa sene product documentation na ɛhia nsiesie kwan a wɔayɛ ho nhyehyɛeɛ, ɛnyɛ nkyerɛaseɛ pɛnkoro. Sɛ ade no sesa anaasɛ nhyehyɛe sesa a, ɛsɛ sɛ saa nsɛm yi ne no sesa.

Eyinom a wode bɛto continuous-maintenance list a owura bi a wɔabɔ no din ne update cycle nkutoo ne ade biako pɛ a ɛkura mu. Fa afiri no su ne gua a wode w’ani asi so no bra FangService na wobetumi anantew gua a wɔaka abom ne fael list no mu adeɛ biara.

Nneɛma Abiɛsa a Nhwehwɛmu Nhoma bi Mpɛn pii no Pa

Nea edi kan ne date ne nɔma format. EU dodow no ara kyerɛw nna sɛ da, ɔsram, afe; wobetumi akenkan asɛm bi a wɔafa aka a ɛkyerɛ nea ɛto so anan no mu nea ɛto so abiɛsa no wɔ akwan abien so, na sɛ wɔde nsateakwaa ne milimita frafra mfonini bi mu a, ɛma Europani adetɔfo bi de san kɔ tẽẽ. Nea ɛto so abien ne nkitahodi ho nsɛm. Nea ɛnte sɛ fie spec, Europa adetɔfo pɛ sɛ email, telefon ne adwumakuw dinkyerɛw ho nsɛm wɔ hɔ, ne ɔsom nkratafa titiriw. Nea ɛto so abiɛsa ne kasa a wɔde kyerɛw warranty no. Waranti di ɔman a wɔtɔn nneɛma no mmara akyi, na ɛkame ayɛ sɛ asɛm bi a enni nkyerɛase biara wɔ saa ɔman no kasa mu no mma nkyerɛase kwan biara mma wɔ akasakasa mu.

Eyinom mu biara mpue wɔ nkyerɛase nhwehwɛmu kratasin a wɔahyɛ da ayɛ so, na ne nyinaa ka nsakrae. Wɔ Europa gua so deliveries FangService de saa format nneɛma yi di dwuma wɔ ɔkwan soronko so: nna, units, address ahorow, amanaman ntam dialing formats, ne mpɔtam hɔ kasa mu nkyerɛase ahorow a ɛfa warranty ne sanba ho nsɛm ho. Mfaso a ɛwɔ nhwehwɛmu kratasin so nyɛ ne tenten na mmom sɛ ɛde pintinn to nneɛma a nkurɔfo bu no sɛ ɛyɛ ade ketewa no so.

Ɛsɛ sɛ Wɔnantew Checklist Bi Tia Aguadi no, Ɛnsɛ sɛ Wɔkyinkyin Sɛ Nhwɛsode

Akuw dodow no ara gye wɔn export checklist fi atipɛnfo bi template mu. Ɛte sɛ nea edi mũ, na nanso biribi nni hɔ bere nyinaa bere a wɔde di dwuma wɔ wɔn ankasa ade ho no, efisɛ bo a ɛsom wɔ nhwehwɛmu kratasin so no gyina nea ɛfata so: batere yɛfo ne mfiri ketewa yɛfo hyia adansedi ahwehwɛde ahorow, na agent kwan ne e-commerce kwan tẽẽ hwehwɛ nkrataa ahorow. Template yɛ mfiase, biribiara nni hɔ a ɛboro saa.

Hwɛ wɔ afã abiɛsa so. Aguadeɛ: akwankyerɛ ne gyinapɛn a ɛfata, mpaemuka a wɔhwehwɛ, nkyerɛwdeɛ ne kɔkɔbɔ nkyerɛwee. Guadi: ahwehwɛde ahorow a ɛfa dinkyerɛw anaa amanneɛbɔ ho wɔ ɔman a wɔde wɔn ani asi so no mu, kasa mu asɛyɛde ahorow, adetɔn akyi asodi. Channel: nkrataa a wɔde yɛ B2B tenders, adansedi nkrataa a wɔde kyerɛw e-commerce listing, ne clearance nkrataa. Sɛ obi nantew abiɛsa no nyinaa a, ɛma nsonsonoe no ankasa da adi.

FangService de nsonsonoeɛ nhwehwɛmu ba saa afã mmiɛnsa no so wɔ adwuma no mfitiaseɛ, a ɛkyerɛ nkrataa a ɛyɛ ahyɛdeɛ, deɛ ɛwɔ mfasoɔ, ne mmɔdenbɔ a emu biara kyerɛ. Ɛyɛ papa sɛ wobɛbɔ amanneɛ tiawa a ɛfa nsonsonoe ho atia w’ankasa wo ade sen sɛ wobɛkyerɛw nhwehwɛmu a ɛyɛ generic a ɛmma obiara awerɛhyem.