Your one-stop partner for taking SMEs global

Founded in 2000 and headquartered in Hangzhou, China, FangService has spent 25 years supporting the overseas expansion of more than 300 companies, public institutions and universities. We help Chinese manufacturers reach the world and global brands land in China, building a practical bridge between language, market and channel.

Six service lines: consulting, lead generation, digital marketing, branding, localization and translation, market research
Two-way market capability: Chinese manufacturing going out, global brands coming in - one team and one methodology at both ends
More than services: 8 product and manufacturing categories, from controller solutions and new energy storage to precision components and window & door systems

Explore our services See products & manufacturing

25 yrs

Industry experience since 2000

300+

Companies and institutions served

12

Languages supported

8 categories

Products & manufacturing

What we do

Four interlocking service lines: see the market clearly, establish the brand, explain the product in the right language, then bring the inquiries in. Each can be bought on its own, or linked into one complete go-global chain.

Market Analysis

Entering a new market means understanding local consumers, competitors and regulations. Desk research, primary research and data analysis answer whether to go in, how, and which market to prioritise.

Market size and growth potential, consumer behaviour and preferences
Competitive landscape and positioning, regulatory requirements
Distribution channel structure and market-entry priorities

Brand Creative

Once the market is clear, brand strategy and creative design answer what you should look like when you get there — so the brand is remembered and trusted in the target market.

Brand strategy, value proposition and naming system
Logo and visual identity (VI) design
Ad creative and multi-channel campaign assets

Language & Localization

Technical translation, MTPE post-editing, legal and medical translation, plus website, software, game and multimedia localization - aligning language, culture and technology so your product feels native in every target market.

Product manuals, technical data sheets, SDS, installation and maintenance guides, patent documents
MTPE machine translation plus human post-editing: up to 10x faster, 30-50% lower cost
Website localization with SEO keyword strategy - accurate and search-friendly

Overseas Lead Generation & Growth

From prospect lists to ad campaigns - a steady flow of workable leads for your overseas sales team, turning the market insight, brand assets and localized content built upstream into real inquiries and orders.

Overseas prospect directories filtered by industry and market, for precise outreach
Campaign planning and optimisation on Google, Meta and other platforms
Social media content operations that keep overseas inquiries coming

Products & Manufacturing Promotion

Beyond serving clients, we also promote and recommend our partner factories' quality products and manufacturing capabilities across our website, social media and other channels — helping good products reach the right buyers, with made-to-order configuration, sampling and batch supply backed by multilingual technical documentation.

Controller solutions: treadmills, garden tools, power tools, water pumps, car refrigerators
New energy & storage: PV inverters, portable power stations, telecom backup batteries, test instruments
Electronics manufacturing services, precision components, window & door systems, yarn and jewellery

IndustriesManufacturingNew EnergyChemicalsInformation TechnologyMedical DevicesAutomotive

Key regionsSoutheast AsiaMiddle EastAfricaLatin AmericaEuropeNorth America

Popular services

The five services SMEs buy most often when going global - from language and localization to research and lead generation

Overseas Prospect Directory

Curated directories of overseas potential buyers by industry and market, helping your sales team reach target customers precisely.

Translation Services

Technical translation, MTPE, legal and medical translation, delivered by native-level linguists.

Product Documentation Localization

Localization writing and layout of manuals, technical documentation and specifications, adapted to your target market’s reading habits.

Market Research

In-depth local market insights for global expansion strategies.

Ads & Social Media Lead Support

Ad campaign planning on Google, Meta and other platforms plus social media content support, generating a steady flow of overseas inquiries.

Why FangService

More than a promise - each point below maps to a concrete step in how we actually run projects

Fast responseSend us your source files and target languages; we come back with scope and schedule within one business day.

ConfidentialityContracts, patents and registration documents are handled under strict confidentiality, with controlled and traceable file handling.

Client firstCentred on client satisfaction, we build a tailored plan for every partner instead of applying a template.

Local teamsDeep understanding of overseas markets, so cultural differences never turn into risks.

Need a customized quote?

Tell us about your project — we'll get back within 24 hours.

One-Stop Global Expansion Service Provider