Founded in 2000 and headquartered in Hangzhou, Zhejiang — the heart of China’s vibrant private economy — FangService is an overseas expansion support provider dedicated to helping SMEs go global. Drawing on 25 years of deep industry experience, we have delivered one-stop overseas expansion support to more than 300 enterprises, public institutions and universities, covering consulting, customer acquisition, online marketing, branding, localization and translation, as well as market research. With a two-way understanding of the Chinese and overseas markets, we help global brands land in China and Chinese manufacturers reach the world.
Strategic market entry, localization consulting and go-to-market planning tailored to each target market.
Targeted lead generation and customer-acquisition programs that fill your pipeline in new overseas markets.
Search, social and e-commerce marketing that builds visibility and drives sales across global channels.
Brand positioning, messaging and creative planning that make your brand resonate with local audiences.
Beyond services, we bring our partner factories’ proven products and custom manufacturing to overseas buyers:
Treadmill, garden tool, power tool, water pump and car-refrigerator controllers.
Precision components and architectural window & door systems.
Knitting yarn — DIY kits and specialty yarns, customizable in material, color and shape.
Chinese jewelry — CZ stud earrings and themed necklaces in 925 silver, gold-plated brass and 316L steel.
Our service team comprises graduates from leading Chinese universities—such as Zhejiang University, Guilin University of Electronic Technology, and Shenzhen University—possessing strong professional backgrounds and extensive practical experience in cross-border services. Guided by a "customer-centric" philosophy, we deliver customized solutions for every partner.
In response to emerging trends in SME global expansion, FangService has strategically positioned itself to:
Focus on high-growth markets (Southeast Asia, the Middle East, Africa, Latin America) as well as Europe and North America
Leverage AI and big data technologies to provide precision marketing services
Deeply understand target market cultures and formulate differentiated competitive strategies
Integrate industry chain resources to enhance global expansion efficiency
FangService remains dedicated to the field of global expansion support for SMEs. Leveraging professional expertise and a rigorous work ethic, we empower SMEs to achieve global sales success for their products and services, facilitating a remarkable transformation from merely exporting products to establishing a global brand presence.
Contact FangService today to embark on your globalization journey!
Founder & CEO
26 years in the localization industry
Head of Consulting
Market research & strategy expert
Design Director
Senior designer & global brand expert
Senior Japanese Translator
Japanese market expert