A brand that gets remembered, starting with its name
Going global is not about translating your Chinese brand name into English. A name that actually works must be easy to read, remember and spread in the target market — and it must pass a trademark pre-check and be available as a domain and social handle. We start from brand positioning — who you are, who you serve, what makes you different — then turn it into naming and a value proposition that forms a brand foundation you can keep using for years. Coverage includes overseas brand positioning, English brand naming, multilingual naming localization, brand slogan and story writing, and trademark registrability pre-checks.
Positioning
Naming ideas
Pre-check
Final delivery
A great name is useless if it cannot be registered. We run a registrability pre-check before final sign-off, flagging similar marks and rejection risks so you avoid being forced to rename and redo packaging later.
Typically 8–15 shortlisted names per project, each with a rationale, a pronunciation note for the target market and its pre-check result, so your team can decide quickly.
It depends on the target market and industry. We advise based on pronunciation difficulty, local search habits and competitor naming patterns — never a fixed formula.