Brand Visual & Design

One visual system that makes your brand instantly recognisable overseas

Service overview

Brand visuals are the first impression overseas buyers get of you. Starting from logo design and a VI visual identity system, we establish colour, typography, graphic and layout standards, and deliver brand guidelines and marketing assets you can put to work immediately — so your website, trade-show booth, packaging and social media always look consistent, professional and culturally appropriate. Coverage includes overseas logo design, VI systems, brand visual identity, brand guideline production and cross-cultural visual review.

What we deliver

  • Logo design with multi-scenario adaptation (dark/light, horizontal/vertical, icon)
  • VI visual identity system (colour, typography, supporting graphics, layout)
  • Brand guideline production
  • Business cards, letterheads and presentation templates
  • Packaging, labels and trade-show materials
  • Visual standards for websites and e-commerce detail pages
  • Cross-cultural visual review (colour meaning, graphic taboos, religion and custom)

How we work

1

Brand insight

2

Concept proposal

3

System extension

4

Guideline delivery

Need this service?

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Frequently asked questions

What does a VI visual identity project usually include?

It includes the full logo set (primary, horizontal, vertical, icon, monochrome), colour and typography standards, supporting graphics, layout examples, and a brand guideline your internal team and suppliers can use directly.

Do you consider cultural differences in target markets?

Yes. We run a cross-cultural visual review before sign-off to avoid colour meanings, animals or hand symbols being misread in the target market — especially important for the Middle East, Southeast Asia, Europe and North America.

What file formats do you deliver?

Vector source files (AI / SVG), common raster formats (PNG / JPG) and a PDF guideline — ready for print, online advertising and e-commerce.