1. Your category in Morocco
Pick your category and this section shows what we actually hold for Morocco: how many potential buyers we have verified, what roles they play in the supply chain, and how well they fit. Switch back to All industries at any time.
“Potential buyers” means the buyers we have verified and listed in our own directory — not every importer in the country. Buyer roles are our own grouping of the roles recorded in that directory. (9 of these records do not yet carry a recorded buyer role.)
2. Entry gate
Morocco's gate is administrative rather than technical: the country runs a conformity assessment programme under which regulated goods must hold a certificate of conformity issued before shipment, normally at the loading port. A container that arrives without one is held, and the cost of resolving it usually exceeds the value of the certification.
| Requirement | Status | What it involves | Lead time | Cost | Last verified |
|---|---|---|---|---|---|
| Certificate of conformity (CoC) | Mandatory (regulated goods) | Conformity assessment against the applicable Moroccan standard, verified by an approved inspection body at the port of loading before shipment. The certificate must travel with the goods. | 1–3 weeks pre-shipment | Per shipment | Pending |
| Moroccan standard (NM) compliance | Mandatory (listed goods) | Electrical and electronic goods must meet the relevant Norme Marocaine technical requirements; where an equivalent IEC or EN standard is adopted, the test report can be reused. | 2–4 weeks | Pending | Pending |
| Importer registration / customs declaration | Always applies | Import declared through the customs BADR system by a Moroccan importer registered with the tax authority, with an import commitment lodged before shipment. | 1–2 weeks | Pending | Pending |
| Tariff (MFN) | Always applies | Average applied MFN tariff around 5.7%; the rate depends on the HS line and must be confirmed line by line at HS-code level. | — | On customs value | Pending |
| Tariff (preference) | Not available for Chinese origin | Morocco has free trade agreements with the EU, the United States, Turkey and several Arab states, but not with China. Chinese-origin goods pay the MFN rate plus the applicable import levy. | — | — | Pending |
| VAT | Always applies | 20% standard rate, charged on the customs value plus duty. It is normally recoverable by a Moroccan business registered for VAT. | — | 20% | Pending |
| Labelling | Mandatory | Arabic and French labelling with product name, the Moroccan importer's name and address, country of origin and any safety information. Measurement units must be metric. | 1–3 weeks | — | Pending |
Certification, tariff and clearance figures change. Every row above carries a verification date, and the current requirement is confirmed with your nominated local agent before each shipment.
3. Buyers and channel partners
Leading buyers and channel partners
Every company below is a real business in Morocco taken from our own buyer research, and we have verified that its website is reachable. Names and business types are public; decision-makers, direct emails and phone numbers are reserved for members of the Buyer Directory.
How to use this list: do not mass-mail. Moroccan purchasing is relationship-led and compliance-led — lead with the conformity plan and the certificate route, then the price. A distributor who already handles customs clearance is worth far more than one who does not.
4. Demand and import profile
Select your HS code and this block shows the import performance of your own category in Morocco — not the country's macro numbers.
Import size & growth
Example: imports of this category run at a double-digit share of the market's total and are growing faster than overall imports.
Example values · to be replaced with OEC / WITS data for your HS line
Source-country mix
Example: China is the largest source, ahead of regional and EU suppliers.
Example values · to be replaced with OEC / WITS data for your HS line
Price band
Example: the mid price band is where Chinese supply competes; the low band is held by regional producers.
Example values · to be replaced with customs / trade data
What we can supply to this market
These are the lines we have found the strongest fit for Morocco. Specifications are on the product pages; tell us your application and we will confirm the model.
5. Landed-cost calculator
A static table cannot persuade anyone. Enter your own numbers and see the landed cost. Duty rate and freight are editable so you can test scenarios.
Your shipment
Estimated landed cost
Illustrative calculation only. It excludes anti-dumping duty, excise, port storage and any category-specific surcharge. Confirm the duty rate and local charges with your forwarder before making a commitment.
6. Logistics and customs
Clearance-day figures change with congestion and policy; treat as indicative and confirm before quoting.
7. Payment, currency and tax
8. Localisation and communication
These are the details nobody tells you, and one mistake can cost you a customer.
9. Risks and timing
Frequently asked questions
Do I need a certificate of conformity for Morocco?
Yes, for regulated goods. It must be obtained from an approved inspection body at the port of loading before shipment and must travel with the goods.
Is there a free trade agreement between China and Morocco?
No. Morocco has agreements with the EU, the United States, Turkey and several Arab states, but Chinese-origin goods pay the MFN rate plus any applicable import levy.
How much is import VAT?
20% on the customs value plus duty, recoverable by a Moroccan business registered for VAT.
What payment method is normal?
Documentary credit or T/T with a deposit for first orders. Import payments pass through a Moroccan bank under exchange-control formalities, so allow extra days.
Which port should I use?
Tanger Med handles most container traffic from Asia and is the usual choice. Casablanca is the main domestic-market port but is slower in peak season.
Do labels have to be in Arabic?
Arabic labelling is mandatory, with French widely used alongside. The Moroccan importer's name and address and the country of origin must appear.
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