Ko e founga ke tohi ha Brief ʻo e brand ʻe lava ke mahino ki he designer

Ko e meʻa ʻoku ilifia taha ʻe he designer, ʻoku ʻikai ko e fiemaʻu faingataʻa, ka ko e "ʻikai ha fiemaʻu"

ʻI r/graphic_design, ko e meʻa ʻoku lahi taha ʻa e tukuakiʻi ʻe he kau designer ʻoku ʻikai ko e ngaue fakatekinikale, ka ko e ʻikai ha Brief mei he client mo e toutou liliu. Ko e lea "ke ke sio pe, ʻoku lelei pē" ʻoku faʻa ʻuhinga ki ha ngaahi kuonga ʻe hongofulu pe lahi ange ʻo e "liliu pē". Ko e tohi lelei ʻo e Brief ko e sitepu ʻuluaki ia ʻo e fakahaofi paʻanga, taimi mo e vahaʻa ngaue.

Ko e hā ʻoku ʻikai ko ha fiemaʻu ʻa e "ʻoku ou manako ki he lanu pulū"

Ko e "ʻoku ou manako ki he lanu pulū" ʻoku ne ʻomai ha ongo, kae ʻikai ha fakamatala. ʻOku ʻikai ʻilo ʻe he designer: ʻe fakaʻaongaʻi ʻa e lanu pulū ʻi fē? ʻE fēfē hono fakakehekehe mei he competitor? Ko e target user ko e B2B pe B2C? Kapau ʻoku ʻikai ha fakamatala lava ke fakahoko, ʻe lava pē ʻe he designer ke fakafuofua — pea ko e fakafuofua ko e kamata ia ʻo e toe ngaue.

Ko ha Brand Brief ʻoku ʻaonga, ʻoku kau ai ʻa e module ʻe 8

1. Talanoa / misini ʻo e brand: ko e hā ʻoku ke fai ai ʻa e meʻa ni.
2. Fakatātā ʻo e kau maʻu: ko hai ʻoku sio, ko hai ʻoku fakatau.
3. Tuʻunga ʻo e feʻau: ko e hā ʻa e kehekehe ʻoku hā mai ʻiate koe mo ho fili.
4. ʻUlungaʻanga ʻo e brand: fakamatala ʻaki ha adjective ʻe 3 + ha "sīpinga kovi" ʻe 1.
5. Tuʻunga ʻoku fakaʻaongaʻi taha: ko e hā ʻoku fiemaʻu ʻi he packaging, social media, uepisaiti mo e ʻeksipisina.
6. Sīpinga mo e meʻa ke ʻaloʻi: ko e hā ʻa e sīpinga ʻoku ke manako ai, pea ko e hā ʻoku ke fakapapauʻi ke ʻaloʻi.
7. Tuʻunga ʻo e lelei: ko e hā ʻa e meʻa ʻoku lau ko e "fai totonu".
8. Budget mo e taimi: ko e tuʻunga maʻa e designer ke fokotuʻutuʻu ʻa e taimi.

Brief lelei vs Brief kovi

• Brief kovi: "Fai ha Logo ʻoku māʻolunga ange." (ʻOku ʻikai lava ke fakahoko ʻa e "māʻolunga")
• Brief lelei: "Maʻa e kau fakatau B2B ʻi ʻIulope mo ʻAmelika, fakamatalaʻi ʻa e 'fakapapauʻi, fakapotopoto, mo e ʻilo fakatekinikale', ʻaloʻi ʻa e ongo kartuuni ʻoku fuopotopoto mo e melie, sio ki he fakangatangata ʻa X, ʻaloʻi ʻa e sīpinga maʻamaʻa ʻa Y."

Liliu ʻo e konga Brief moʻoni ʻe 3

• Matalii: "Ke lanu vivivi ange." → Liliu: "Fakaʻaongaʻi ha ʻolani ʻoku mālohi ʻa e saturation maʻa e lanu matua, ke ʻomai ha mālohi; ka tauhi ʻa e background ʻi ha kiʻi lanu ʻaʻahi, ke mahino ʻa e fakatatau."
• Matalii: "Ke hā mai ʻoku fakapotopoto." → Liliu: "Fakapotopoto = ʻatā lahi, tohi fokotuʻutuʻu, ʻikai ha ʻata fakateuteu."
• Matalii: "ʻOku lelei pē." → Liliu: "Lelei = ʻoku kei mahino ʻi ha thumbnail ʻoku 200px, pea ʻoku tatau mo e anga ʻo e ʻinivesi."

Kimuʻa pea ke ʻave ʻa e Brief, fakapapauʻi ʻa e meʻa ʻe 5 ni

1. Kuo tohi mahino ʻa e kau maʻu?
2. Ko e ʻulungaʻanga ko e adjective pe ko ha fakamatala lava ke fakahoko?
3. Kuo lisi kakato ʻa e ngaahi tuʻunga ʻo e fakaʻaongaʻi?
4. Kuo ʻomai ha sīpinga + ha meʻa ke ʻaloʻi?
5. ʻOku lava ke fua ʻa e tuʻunga ʻo e lelei?