Lisi ke ʻaloʻi ʻa e ngaahi palopalema ʻi he ngaue fakataha ʻi he brand design: totongi, liliu, copyright, source file mo e ʻomai

Kuo ke totongi ʻa e deposit, ka ʻoku ʻikai ke ke fiefia, pea ʻoku ʻikai ke ke ʻilo pe ʻe lava ke liliu?

Ko e meʻa ʻeni ʻoku lahi taha ʻa e tukuakiʻi ʻe he kau pisinisi siʻi ʻi r/smallbusiness: naʻa nau kumi ha tokotaha ke fai ha lauʻi pepa mo ha pepa fakaʻilonga, kuo totongi ʻa e paʻanga, ka ʻoku ʻikai totonu ʻa e meʻa, pea ʻoku ʻikai ke tali ʻe he designer, pe ʻoku ne pehē "ʻoku ʻikai tohi ʻi he contract ʻa e liliu". Ko e lahi ʻo e ngaahi hala kovi ʻe lava ke ʻaloʻi ʻi he taimi kimuʻa ʻo e ngaue fakataha.

Ngaahi hala kovi ʻe 3 ʻi he taimi ʻo e totongi

1. ʻOku ʻikai mahino ʻa e lao: ʻoku pehē pē "fai ha brand design", ʻoku ʻikai lisi ʻa e meʻa ʻoku ʻomai — ʻe ʻi ai ʻa e fakaʻamu ʻi he kahaʻu.
2. Fakalahi fufū: ʻoku toho ʻaki ha totongi siʻi, pea ʻi he lotolotonga ʻoku fakalahi ʻa e paʻanga he "ʻoku ʻikai ʻi he lao ʻa e meʻa ni".
3. ʻIkai tohi ʻa e meʻa ʻoku ʻomai: ʻoku ʻikai mahino pe ko e hā ʻa e fōmā, ko e fiha ʻa e version, pea ʻoku ʻikai ha makatuʻunga ʻi he taimi ʻo e sivi.

Ko e fiha ʻa e kuonga liliu, pea ʻe fēfē hono fokotuʻu ke ʻoua naʻa ʻi ai ha fakaʻamu

Tohi mahino: ʻoku kau ai ʻa e kuonga liliu ʻe fiha, ko e lahi fē ʻo e lao ʻi he kuonga taki taha, pea ʻe fēfē ʻa e totongi ʻi he taimi ʻoku ʻalu ki tuʻa. Ko e "unlimited revisions" ʻoku ʻikai mahino ʻoku faʻa hoko ko ha tauhele — ʻoku faʻa ʻuhinga ki he "liliu siʻi", ka ko e liliu lahi ʻoku kei fiemaʻu ha totongi.

Copyright mo e laiseni fakapisinisi: ʻoku ke fakatau ʻa e "lao ke fakaʻaongaʻi" pe ʻa e "ʻofa"?

Ko e meʻa ʻeni ʻoku faingataʻa taha ke ʻaloʻi. Fakapapauʻi: hili ʻa e ʻomai, ʻoku ʻo koe ʻa e copyright mo e laiseni fakapisinisi ʻo e trademark/meʻa visual? Pe ʻoku laiseni pē ʻa e "fakaʻaongaʻi"? Kapau naʻa ke fakatau pē ʻa e lao ke fakaʻaongaʻi, ʻe lava ke hoko ha palopalema ʻi he kahaʻu ʻi he taimi ʻoku ke liliu ai ha designer pe fai ha meʻa ʻoku tupu mai ai.

Source file, ko e hā ʻoku totonu ke maʻu

ʻOku totonu ke maʻu ʻa e: source file AI / PSD / SVG, tohi laiseni ʻo e tohi, pea mo e template ʻoku lava ke etita. Kapau ʻoku ʻikai ha source file, ko e meʻa ʻoku ʻi hoʻo nima ko e "fakatātā kuo ʻosi", ʻoku ʻikai lava ke liliu, ʻoku ʻikai lava ke ʻave ki ha tokotaha ʻoku ʻomai ʻa e meʻa — ʻoku tatau mo e nofo pōpula.

Deposit, totongi fakamui mo e ngaahi tuʻunga ʻo e ʻomai

Fokotuʻu ʻoku lelei: 50/50, pe 40/30/30 (ʻi he ngaahi milestone). ʻOua ʻe totongi 100% kimuʻa. Ko e totongi kotoa pē ʻoku fakafuofua ki ha tuʻunga mahino ʻo e ʻomai.

Checklist kimuʻa ʻo e ngaue fakataha (meʻa ʻe 10)

1. Kuo fakapapauʻi ʻi he tohi ʻa e lisi ʻo e meʻa ʻoku ʻomai?
2. ʻE fiha ʻa e kuonga liliu, pea ko e lahi fē ʻo e lao?
3. Ko hai ʻa e ʻofa ʻo e copyright mo e laiseni fakapisinisi?
4. ʻOku kau ai ʻa e source file?
5. ʻOku ʻomai ʻa e laiseni ʻo e tohi?
6. Ko e fiha ʻa e peseti ʻo e deposit / totongi fakamui?
7. Ko e hā ʻa e ngaahi tuʻunga ʻo e milestone taki taha?
8. Ko e hā ʻa e tuʻunga ʻo e sivi?
9. ʻE fēfē ʻa e totongi ʻi tuʻa ʻo e lao?
10. Ko hai ʻa e tokotaha fetuʻutaki mo e vahaʻa taimi ʻo e tali?