Nogat baim Logo tasol: 12-pela visual aset nupela brand i nidim tru

Samting i mekim bel hevi moa em i "yu inap baim Logo, tasol yu no inap wokim"

Wanpela man i salim ol brand long planti kantri long r/marketing i raitim wanpela tok i kisim planti laik: samting i mekim bel hevi moa em i no inap painim wanpela fulpela sevis i karamapim "stori bilong brand, pakej, tok klia, piksa, video na rait". Planti man long stat i laik "wokim wanpela Logo" tasol; taim ol i laik putim long shop, putim advertaising o putim long social media, ol i luksave olsem ol i gat wanpela piksa tasol — na em i no inap helpim ol.

Logo ≠ visual sistem bilong brand

Logo em i "sain" bilong brand, tasol visual sistem bilong brand em i "olgeta fes bilong haus". Namba wan i bekim "husat yu"; namba tu i bekim "taim yu kamap long wanem ples, yu luk olsem wankain yu yet oltaim?" Sapos yu baim Logo tasol, yu wokim plak bilong dua tasol, yu no wokim haus.

12-pela visual aset nupela brand i nidim tru

1. Logo namba wan: standet vesen, i klia long blakpela na waitpela baksait.
2. Waitpela vesen / wanpela kala vesen: bilong blakpela baksait, stemp na wotamak.
3. Liklik aikon (Icon): bilong app, favicon na piksar long social media.
4. Sistem bilong kala: namba wan kala, namba tu kala na lo bilong kala i senis isi, i gat HEX/RGB.
5. Sistem bilong font: wanpela bilong het, wanpela bilong bodi na wanpela bilong namba, i gat tok klia long laisens.
6. Grafik i helpim / paten: ol visual samting i mekim leiaut i gat mak bilong em yet.
7. Kad & pepa bilong leta: ol beis samting bilong bisnis.
8. Piksar bilong social media + kava + templet: wankain saiz long olgeta platfom.
9. Pakej / leibel: fes bilong ol samting long online shop na long stua.
10. Namba wan piksa & piksa bilong detel long listing: em i makim stret hamas man i baim.
11. Templet bilong advertaising: yu ken yusim gen long fiid na long advertaising bilong painim.
12. Gaet bilong brand (Brand Guideline): i raitim klia olgeta lo i antap, bai tim i bihainim.

Wai na sapos aset i no fulpela, i "no inap wok tru"

Ol ples i bruk: websait i gat wanpela, pakej i gat narapela, social media i gat narapela gen — na mak bilong yu i no inap kamap strong. Tasol taim 12-pela aset i stap pinis, brand i ken "luksave long wanpela luk tasol" long wanem rot.

Online shop / brand i go long planti rot, wanem moa i nidim

Online shop i go long narapela kantri na social media bilong ol narapela kantri i nidim planti samting tru: namba wan piksa, piksa bilong detel, kava bilong sotpela video, posa bilong promosen... sapos wanpela i sot, man bilong lukautim i mas painim man kwik long helpim, na stail bai senis.

Brand bilong yu, wanem samting i sot nau?

Lukim dispela 12-pela samting na makim wanwan. Sapos 5-pela o moa i sot, em i makim olsem yu no gat "sistem bilong brand"; yu gat wanpela piksa tasol.