Esap wōn wia juon Logo: 12 me a āiti me juon brand mi tōōn a aikuj mōōn

Ewe me a fōri pwe aramas repwe meefi ngaw: "ka tongeni wia juon Logo, nge kopwe sōpwe tongeni jerbal kake"

Juon rūwia non r/marketing mi fōri jerbal kōn brand ngeni ekewe fonu mi tafar a aea juon kapas mi lap an māānet: ewe me a frustrating, a esap bōk juon service mi lap me epwe aea "history kōn brand, packaging, kōmeļeļe, piktur, video me copy". Elap aramas re tōōn kōn "fōri juon Logo", nge non ewe iōs re aikuj fōri listing, fōri advertisement, fōri social media, re kōkkō pwe esor me non ar pekin āinang juon piktur wōn — me esap jerbal.

Logo ≠ system visual kōn brand

Logo a "signature" kōn brand, nge system visual kōn brand a "whole storefront". Ewe mōkūt a pōchū "ise ka", ewe keru a pōchū "non ewe iōs ka aea non juon iōs, ka āinang ke wōn". Wia wōn juon Logo a āinang me fōri wōn juon sign kōn ewe door, nge esap fōri juon imwe.

12 me a āiti me juon brand mi tōōn a aikuj mōōn

1. Logo lap: ewe version standard, a mōōn non background mi ro̧o̧l me mi mar.
2. Version mi wōt / version juon color: ngeni background mi ro̧o̧l, stamp me watermark.
3. Icon mi chīchī: ngeni app, favicon me piktur social media.
4. System kōn color: color lap, color anis, rule kōn gradient, ippān HEX/RGB.
5. System kōn font: title, body me number, ippān rule kōn license.
6. Piktur anis / texture: me visual mi fōri pwe layout epwe make.
7. Business card & letterhead: me basic tata kōn business.
8. Piktur social media + cover + template: āinang size non ekewe platform.
9. Packaging / label: meja kōn product non e-commerce me store.
10. Piktur lap & piktur detail kōn Listing: a kōm̧m̧ōnōk mōōn ewe conversion rate.
11. Template kōn advertisement: a tongeni pwal jerbal non feed me search ad.
12. Brand Guideline: aea ekewe rule āinang, pwe ewe team epwe jerbal kake.

Pwata ika ekewe me esap lap, esap tongeni jerbal

Ekewe iōs re pukot: website juon, packaging juon, social media pwal juon — esap tongeni fōri juon identity. Wōn ika 12 me re lap, ewe brand epwe tongeni "kōkkō ikei juon meja" non āinang iaļ.

E-commerce / brand non sokopātā iaļ: met pwal aikuj

E-commerce ikōtaan fonu me social media non ekewe fonu mi tafar re aikuj lap me: piktur lap, piktur detail, cover kōn video mi chīchī, poster kōn sale... ika esor juon, operations epwe aikuj pukot juon aramas ngeni fōri, me ewe style epwe sokopātā.

Ei brand n̄om, ifa ekewe me re sōpwe non ei iōs?

Bōk 12 me fan tōōnōk me mark juon juon. Ika lap seni 5 me re sōpwe, a apasa pwe ewe me non pekin n̄om esap juon "system kōn brand", nge juon piktur wōn.