ʻOua naʻa fakatau pe ha Logo: ko e meʻa ʻe 12 ʻoku fiemaʻu moʻoni ʻe ha brand foʻou

Ko e meʻa ʻoku fakalotomamahi taha: "ʻoku lava ke fakatau ha Logo, ka ʻoku ʻikai lava ke fakahoko"

Naʻe tohi ha tokotaha fakatau ʻi r/marketing ʻoku ne fai ha ngaue brand lahi ki he ngaahi fonua muli ha lea naʻe manakoa lahi: ko e meʻa ʻoku frustrating taha, ko e ʻikai ke maʻu ha service kakato ʻoku ne ufiufi "talanoa ʻo e brand, packaging, fakamatala, fakatātā, vitiō mo e tohi". Ko e tokolahi ʻoku nau kamata ʻaki pe "fai ha Logo", ka ʻi he taimi ʻoku nau fiemaʻu ai ke fakatau, ke fai advertisement, ke ʻave ki he social media, ʻoku nau ʻilo ai ʻoku ʻi honau nima pe ha fakatātā ʻe taha — pea ʻoku ʻikai ʻaonga ia.

Logo ≠ system visual ʻo e brand

Ko e Logo ko e "saini" ʻo e brand, ka ko e system visual ʻo e brand ko e "matapa kakato". Ko e ʻuluaki ʻoku ne tali "ko hai koe", ko e ua ʻoku ne tali "ʻi he taimi ʻoku ke ʻasi ai ʻi ha feituʻu, ʻoku ke hā mai pe ko koe pē". Ko e fakatau pe ha Logo ʻoku tatau mo e fai pe ha fakaʻilonga ʻo e matapa, kae ʻikai fai ha fale.

Ko e meʻa ʻe 12 ʻoku fiemaʻu moʻoni ʻe ha brand foʻou

1. Logo matua: ko e tuʻunga, ʻoku mahino ʻi he background ʻoku pouli mo e maama.
2. Tuʻunga hinehina / tuʻunga lanu ʻe taha: maʻa e background pouli, sila mo e watermark.
3. Icon fakamaʻamaʻa: maʻa e app, favicon mo e ʻulu ʻo e social media.
4. System ʻo e lanu: lanu matua, lanu tokoni, fakahinohino ʻo e gradient, ʻoku kau ai e HEX/RGB.
5. System ʻo e tohi: ʻuluʻi, sino mo e fika taki taha, fakataha mo e fakahinohino ʻo e laiseni.
6. Fakatātā tokoni / texture: ko e meʻa visual ʻoku ne ʻomai ha ʻiloa ki he fokotuʻutuʻu.
7. Pepa fakaʻilonga & pepa tohi: ko e meʻa ʻo e pisinisi ʻoku tuʻunga.
8. ʻUlu ʻo e social media + cover + template: ʻoku tatau ʻa e fua ʻi he ngaahi platform kotoa pē.
9. Packaging / label: ko e mata ʻo e meʻa fakatau ʻi he e-commerce mo e meʻa moʻoni.
10. ʻUluaki fakatātā & fakatātā fakaikiiki ʻo e Listing: ʻoku ne fakapapauʻi hangatonu ʻa e conversion rate.
11. Template ʻo e meʻa advertisement: lava ke toe fakaʻaongaʻi ʻi he feed mo e search ad.
12. Tohi fakahinohino ʻo e brand (Brand Guideline): ke tohi mahino ʻa e ngaahi lao ni, ke fakaʻaongaʻi ʻe he timi.

Ko e hā ʻoku ʻikai lava ke fakahoko ai ʻa e meʻa ʻi he taimi ʻoku ʻikai kakato

ʻOku motuʻa ʻa e ngaahi tuʻunga: ko e uepisaiti ʻe taha, ko e packaging ʻe taha, ko e social media ʻe taha — ʻoku ʻikai lava ke langa ʻa e ʻiloa. ʻI he taimi pē ʻoku kakato ai ʻa e meʻa ʻe 12, ʻoku lava ai ʻa e brand ke "ʻilo vave" ʻi ha hala pē.

E-commerce / brand ʻi he ngaahi hala kehekehe: ko e hā ʻoku toe fiemaʻu

Ko e e-commerce fakafonua mo e social media ʻi he ngaahi fonua muli ʻoku fiemaʻu ʻaupito ha meʻa lahi: ʻuluaki fakatātā, fakatātā fakaikiiki, ʻuluaki fakatātā ʻo e vitiō nounou, fakaʻilonga ʻo e fakatau... kapau ʻe mole ha konga, ʻe fiemaʻu ke kumi ha tokotaha ʻi he taimi pē, pea ʻe kehe ʻa e sīpinga.

Ko hoʻo brand, ko e hā ʻoku mole ʻi he taimi ni?

Sio ki he meʻa ʻe 12 ʻi ʻolunga ʻo fakaʻilonga taki taha. Kapau ʻoku mole ʻa e meʻa ʻe 5 pe lahi ange, ʻoku ʻuhinga ko e meʻa ʻoku ʻi hoʻo nima ʻoku ʻikai ko ha "system ʻo e brand", ka ko ha fakatātā pē.